Manufacturers

Merchandising Demo Services
Direct Store Delivery / Merchandising Consulting
Market Tour Business Plan
Operational Plan Market Analysis
Price Analysis Product Analysis
Channel Analysis Competitive Analysis

Merchandising
Refers to the act of providing services at the store level such as Checking the shelf and making sure it is full, verify Prices, pulling product from the warehouse, placing orders to customer’s central warehouse or corresponding distributor, building floor displays, end caps or other forms of product displays, establishing relationships with store personnel and promoting the product to ensure it is rotating and sales are repeating.

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Demo Services
One of the best ways to get your products known to your consumer is through product demonstrations. Whether you are going after a Food Retail or Food service Establishment, we can help. Product tasting sessions are offered to promote the products and increase sales.

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Direct Store Delivery (DSD) / Merchandising / Distribution
If you need your product delivered to each food retail or food service establishment, and in addition need your product placed on the shelves, please contact us for special arrangements.

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Consulting
If you have a special project, need strategic planning or tailored marketing, please contact us for an assessment of your needs and we will provide you with a quotation. We have several experts in different areas of expertise! Contact us!

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Market Tour
Learn about your market first hand, quick and easy! We will provide a tour which will include visits to different markets segments and go over the pros and cons of each. You will learn key information which will enable you to make strategic decisions about your products and target markets. Requires one full day of your time!

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Business Plan
Whether you are starting a new business or continuing an old one, get the benefits of a full business plan. Includes topics such as business description, market analysis, operational plan, financial planning (3-5 year projection) and much, much more! See full outline click here!

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Operational Plan
Already in business but would like to know the details on your day-to-day operation for the following year, then this plan is just for you! Includes marketing analysis, marketing strategies, selling methods and more! See full outline click here!

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Market Analysis
Get the basics on your business environment including the 4 p’s [price, product, plaza, and promotion) and the 4 C’s (cost, channels, competition and calidad (quality)]. This analysis will enable you to make sound decisions and formulate your business strategies. See full outline click here!

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Price Analysis
If you would like to be more specific and obtain pricing information on your target market, then you need a price analysis. Will include pricing information on similar products from the competition available in the market. Suggested pricing will be recommended to include production, packaging, transportation, customs, warehousing, distribution, sales, promotions, demos, merchandising, publicity and other expenses associated with pricing. This will enable you to set pricing strategies and be more competitive according to your market segment.

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Product Analysis
Upon receiving product samples, your product is analyzed in form, shape, graphic design, size and content. It is compared to the needs of your target market and suggestions are made. This section assists the designer in the graphic design stage to include the characteristics the product needs to be successful. It is also helpful in formulating your product-mix strategy and selecting your market segment.

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Channel Analysis
Various distribution channels may exist for your product line. These are analyzed according to your product needs. Suggestions and alternatives are offered! This section enables you to choose the market segment or segments which are more feasible for you your product. Alternatives are offered.

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Competive Analysis
Don’t just go out to market without knowing your competition! In this section, we analyze the companies with similar product lines in your market place. We look at your competitor’s product characteristics and the activities they are carrying out which have made them successful or unsuccessful. We look at your strength and weakness, and then help you to formulate your competitive strategy.

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Do you have other market information needs, please contact us for a free quotation, click here!

Ez Trade Link, Inc.
2671 Pomona Blvd.  Pomona, CA 91768

Tel:  (909) 594-6410
Fax:  (909) 444-5739

antonio@eztradelink.com